I'm Devin Anderson, a seasoned marketer with almost a decade of professional experience.
Industry Success and Achievements:
I've excelled in diverse industries, particularly SAAS, B2B Tech, home service, nonprofits, and financial sectors. In-home remodeling, I increased client numbers by 25% through targeted market expansion based on thorough research. In finance, my top accounts consistently generate highly qualified leads and achieve higher R.O.I.s, even amidst increased competition.
Data-Driven Marketing Expertise:
As a data-driven marketer, I base all my decisions on extensive data points. As a PPC Specialist at Improve and Grow LLC, I've succeeded significantly, doubling sales revenue for primary accounts within two years. My expertise extends to strategic paid media campaigns across platforms like Google Ads, Bing, Linkedin, and Meta Ads Manager. I leverage comprehensive measurement and analysis methods to identify and capitalize on new opportunities.
Technical Proficiency and Innovation:
I have hands-on proficiency with Google Marketing Platforms, Adobe Suite, Canva, MailChimp, and paid social platforms. I have a robust background in improving efficiency within direct response marketing channels, and my expertise in utilizing in-platform measurement capabilities has consistently improved account performance.
Director of Marketing Operations Experience:
As the Director of Marketing Operations at Zook Management, I collaborated closely with the leadership team to develop and execute strategic plans. I was also responsible for preparing the annual budget and allocating resources to maximize ROI. My financial analysis and reporting expertise allowed me to provide regular updates on key marketing metrics and identify areas for improvement.
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About Devin David Anderson
I'm Devin Anderson, your go-to marketing expert. With nearly a decade of experience, I'm here to help your brand shine brighter than ever.
As a marketing consultant, I wear many hats (not just the fancy ones!). From crafting captivating campaigns to diving deep into data analysis, I'm all about finding creative solutions to help your brand stand out.
Whether it's developing a killer content strategy, optimizing your social media presence, or revamping your website for maximum impact, I've got you covered. My mission? Take your brand from "meh" to "wow" in no time!
As a marketing consultant, I wear many hats (not just the fancy ones!). From crafting captivating campaigns to diving deep into data analysis, I'm all about finding creative solutions to help your brand stand out.
Work Experience
Marketing Director
Building Bridges Foundation At Anderson Farms
(Jun 2022 - Jun 2023)
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Oversaw the creation, implementation, and monitoring of all marketing campaigns.
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Analyzed data to develop marketing plans aligned with company goals.
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Led a team of midlevel marketers in executing successful campaigns.
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Utilized video marketing to enhance brand visibility and engagement.
Paid Search Specialist
Improve & Grow, LLC
(Apr 2022 - May 2023)
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Managed 40+ marketing campaigns for various clients, focusing on paid ads marketing.
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Developed PPC strategies and plans to maximize client ROI.
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Conducted PPC audits to identify optimization opportunities.
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Provided strategic support and project management for special initiatives.
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Implemented off-site SEO strategies to enhance client visibility and growth.
Digital Marketing Consultant / Brand Development Rep
SMB Team
(Jan 2020 - Mar 2022)
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Developed customized digital marketing strategies for clients.
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Managed CRM and handled client accounts, ensuring customer satisfaction.
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Provided strategic support and project management for internal and external initiatives.
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Conducted market research and analyzed data to inform marketing decisions.
Director of Marketing Operations
Zook Management
(Jan 2017 - Jan 2020)
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Assisted in creating strategic plans and preparing annual budgets.
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Prepared marketing analyses and project status reports for senior management.
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Developed and implemented internal and external business management objectives.
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Supported change management and process improvement initiatives.
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Partnered with key team members to drive business strategy and growth.
Passionate Advocate and Community Leader:
Beyond my professional expertise, I am a passionate advocate for community service and have been deeply involved since childhood. Currently serving as the VP, Leos Club advisor, and Marketing and Communications Chairperson for the Lancaster Historic Lions Club, I also contribute to the Score Mentors' marketing committee for their Lancaster-Lebanon chapter. I’m also involved with several other nonprofits
Volunteering
Education
Harrisburg Area Community College
Communications - A.A.
2012-2023
Millersville
Public Relations B.S.
2023-2026
Digital Marketing Specialist
aideM Media Solutions Inc
(2015-2020)
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Producing high-quality videos tailored to the needs and goals of nonprofit organizations, as well as corporate clients.
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Editing and enhancing corporate videos to ensure professional presentation and alignment with brand guidelines.
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Developing and executing digital marketing strategies with a strong emphasis on social media platforms and paid advertising campaigns.
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Collaborating with other departments to integrate digital marketing efforts seamlessly into overall business strategies.
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Monitoring and analyzing campaign performance metrics to optimize effectiveness and drive desired results.
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Serving as the sole member of the digital marketing services team, demonstrating versatility and adaptability in managing diverse responsibilities.
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Ensuring the delivery of quality work and achieving desired outcomes through effective collaboration and communication with internal stakeholders.
Hobbies & Interest
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MMA Fighter
I am an enthusiast of Mixed Martial Arts (MMA), actively engaged in both training and competitive endeavors within the sport.
Vlogs & Videos
I have a passion for shooting videos and creating vlogs.
Self-Development
I prioritize consistent self-development and embrace a philosophy of lifelong learning.
Movies & Stories
I have a passion for compelling narratives, particularly thrillers, and I find inspiration in the works of esteemed directors like Quentin Tarantino and Jordan Peele.
Stand-up Comedy and Skits
I have a fondness for stand-up comedy and skits.
Sports
I'm an avid sports enthusiast, enjoying a wide range of athletic competitions. However, I particularly keep up with football, basketball, and college wrestling.